what is an employee engagement survey

What is an Employee Engagement Survey?

Any organization’s success depends heavily on employee engagement. It’s important to have a staff that is dedicated, driven, and emotionally involved in its job rather than simply having pleased personnel. Employer engagement surveys are frequently used by firms to gauge and comprehend the degree of employee engagement inside a workplace.

What is an employee engagement survey?

Employee engagement surveys are essential tools for businesses to gauge employee satisfaction, spot bottlenecks, and gauge the success of engagement programs. They aid in keeping an eye on staff satisfaction, retention, and productivity.

Short pulse surveys are more popular since the format varies between businesses and divisions. Employee impressions are revealed by these surveys, which also make them actionable and establish benchmarks for monitoring long-term changes.

Types of employee surveys

Employee input shouldn’t merely be gathered through a conventional employee engagement survey. The following are the types of employee surveys that are most prevalent:

  • Annual employee engagement survey
  • Pulse surveys
  • Employee lifecycle surveys

Why do an Employee Engagement Survey?

Especially in today’s remote/hybrid workplace, an employee engagement survey is an essential component of an employee listening strategy since it enables management to conduct personal interactions with every individual.

The poll offers a convenient forum for leaders and workers to share their opinions on the working environment. The conclusions and tactics drawn from these surveys have a big influence on corporate performance.

They support a competitive company culture by fostering an understanding of the company’s strengths, pinpointing areas for development, giving every employee a voice, linking employee engagement to the bottom line, fostering employee trust, comparing and contrasting employee groups, and building employee trust.

How to Develop an Employee Engagement Survey

It takes careful survey design to provide an actionable employee engagement survey. Here are some tips on employee engagement from our experts:

1. Keep your survey focused on engagement

An employee engagement survey evaluates the variables affecting workers’ sense of connection to their job, team, and company. Combining different surveys or concentrating on particular themes might perplex employees and make it challenging to act on responses since it could not fully reflect the goal of the survey.

2. Determine demographics to track

You may organize your data and spot patterns across various staff categories with the aid of employee demographics. Create demographics according to:

Professional Demographics

  • Location
  • Tenure
  • Position Level
  • Department
  • Employment status
  • Pay type

Personal Demographics

  • Gender
  • Age
  • Education
  • Race

Not always are more demographics better. Don’t include any demographics you won’t be analyzing. More effort for people who are studying and acting on survey data can arise from including too many demographics, which can reduce the likelihood of effective follow-up.

Examples of Good Employee Engagement Survey Questions

You can determine the current level of employee happiness by using these useful sample questions for an employee engagement survey. You’ll see that a number of the important engagement themes described above are covered by the questions.

Q1 How happy or unsatisfied are you with your role’s capacity to allow you to carry out fascinating work?

Q2 What level of satisfaction or dissatisfaction do you have with your ability to use your abilities in this role?

Q3 How happy—or unhappy—are you with your present workload?

Q4 How happy or unhappy are you with your possibilities for career advancement?

Q5 How happy or unhappy are you with the physical surroundings at your place of employment?

Examples of Poor Employee Engagement Survey Questions

The goal of the survey questions on employee engagement is to get precise answers and a high employee feedback response rate. By including questions that are difficult to understand, demanding, intrusive, or overly personal, you run the danger of your survey being dropped or losing credibility. We have received some awful inquiries concerning the employment experience, such as:

Q1 Does your relationship with your spouse (if you have one) change as a result of business travel?

Q2 Does it seem like your management favors some employees over others? Who?

Q3 What has the past year of working for the firm been like for you? Where should I start with this? You want an essay, right?

Q4 How properly, in your opinion, does your boss treat the team on a scale of 1 to 10?

Q5 What KPIs do you believe we have met in the B2B space thus far? What does this actually mean?

How to Conduct an Employee Engagement Survey?

There are a few important things to keep in mind before starting your employee engagement survey.

How Often Should We Survey Employees?

According to research, regular surveys increase employee engagement, making yearly surveys inadequate. Employees may feel overburdened by the volume of monthly questionnaires they receive.

Launch a yearly survey to get input on important subjects, and complement it with pulse and lifecycle surveys to get a full picture of the employee experience, to boost success.

Encourage staff to take part in at least four surveys each year, but try to avoid sending out too many that might impede effective action. When asked for input, just measure what can be changed, and be ready to take action.

How Should I Approach Employee Engagement Survey Communication?

Communication about the employee engagement survey must be done well if it is to increase participation, foster trust, promote candid input, and result in good organizational transformation. Low response rates, mistrust, bewilderment, a decline in morale, and disengagement can all be effects of poor communication.

It is advised to use a 3x3x3 model for survey communication, which calls for official announcements three times prior to the survey’s start, reminders throughout the survey period, and a high-level summary following the poll’s conclusion. This strategy guarantees staff engagement and motivation while minimizing unneeded obligations.

How Do I Increase My Survey Response Rate?

Organizations must achieve a high response rate for engagement surveys since they represent a considerable investment. For bigger firms, a respectable response rate is often 70–80%, but for smaller ones, it’s 80–90%.

Make a formal announcement, communicate using an employee-first lens, set aside designated survey-taking time, hold managers responsible for motivating staff, communicate the value of participation, prioritize changes based on feedback, and show that you are actively engaged in the process to increase participation.


In conclusion, employee engagement surveys are crucial in the business environment of today. They give businesses insightful information about how their people think, empowering them to make wise choices that will increase morale, output, and retention in the workplace. Companies can build a more engaged, devoted, and high-performing staff by listening to employee input and acting on it, which ultimately contributes to their long-term success and growth.

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